Resource Library

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December 21, 2023

Weaving Dimensions: Analyzing the 'Spider-Man: Across the Spider-Verse' Trailer and its Marketing Tactics

Unveil the genius behind the "Spider-Man: Across the Spider-Verse" trailer! Explore genre twists and marketing magic.
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December 20, 2023

Crafting Authentic Content in the Age of SEO Optimization

Discover the art of blending authenticity with SEO in our latest blog. Learn how to naturally attract backlinks, boosting your website's credibility and search engine ranking.
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December 19, 2023

Leveraging Cognitive Biases in Copywriting

Explore the psychology of persuasion in copywriting with our latest blog. Uncover the influence of cognitive biases and transform your content game.
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December 18, 2023

Tech Tools Every Copywriter Should Use to Boost Productivity

Unlock copywriting excellence with essential tech tools. Elevate your content game and boost productivity.
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December 14, 2023

Decoding the Language of Food Advertising

Join us as we explore how advertisers craft emotional connections through comforting, convenient, organic, and luxurious food narratives. Discover the secrets of culinary copywriting and learn how TMG Global can elevate your brand with expert language strategies.
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December 13, 2023

Copywriting for E-commerce: The Holiday Season Edition

Elevate holiday sales with irresistible copywriting! Dive into the art of persuasive copy. 'Tis the season for boosting sales magic.
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December 12, 2023

Navigating Time Zones for Remote Teams

Time zones can be a major obstacle for remote teams across different industries. We take a look at some of the challenges that different time zones have on the remote and hybrid working model and how businesses can overcome those obstacles.
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December 11, 2023

Scaling Small: Growth Strategies for Microenterprises

Discover growth strategies for microenterprises. Learn how small businesses can thrive with niche markets, digital tools, and strategic partnerships.
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December 8, 2023

Books that Inspire the Professional Copywriting Industry

We explore some of the best books available that you can use to up your copywriting game, discover new techniques, and enhance your skills as a professional in the industry.
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December 7, 2023

The Impact of Data Privacy Regulations on Digital Marketing

Explore the impact of data privacy rules on digital marketing. Learn to build trust, adapt advertising strategies, and thrive in a privacy-focused era.
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December 6, 2023

The Digital Nomad Lifestyle and Copywriting

Discover the synergy of copywriting and the digital nomad lifestyle. Break free from the 9-to-5, explore new destinations, and redefine your work-life balance.
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December 4, 2023

Choosing Between Micro-Influencers and Macro-Influencers

Uncover the benefits of using either micro or macro-influencers to help your brand gain traction online. Choosing the right influencer can make or break your business and we’re here to help you make the right decision based on your specific needs.
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December 1, 2023

Tickle Your Audience's Funny Bone: Dos and Don'ts of Humor

Master the art of humor in copywriting. Learn the dos and don'ts to make your brand laugh all the way to the bank.
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November 28, 2023

The Pillars of Successful Digital Marketing

Unlock digital success with our guide to the pillars of triumphant marketing. From strategic planning to SEO mastery, dive into the essentials for a winning digital strategy.
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November 23, 2023

Unwrapping Success: Crafting Irresistible Festive Ads

Discover the art of creating irresistible festive ads that stand out in the digital holiday landscape. Explore strategies to infuse emotion, personalize content, and build a lasting connection with your audience.
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November 21, 2023

Content Marketing Tips to Follow to Grow Your Small Business

Discover powerful content marketing tips to fuel the growth of your small business. From crafting compelling stories to optimizing for search engines, learn how to elevate your online presence and attract your target audience.
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November 20, 2023

The Future of E-Commerce: Key Trends to Watch

Explore the transformative trends shaping the future of e-commerce, from augmented reality and AI-powered personalization to social and mobile commerce.
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November 15, 2023

Influencer Marketing: Case Studies and Strategies

We take a look at how influencer marketing strategies help to drive engagement and boost sales.
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November 13, 2023

Top 5 Social Media Trends for Q4 2023

Explore the latest social media trends in the last part of 2023 that can help your brand succeed.
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November 9, 2023

Voice Search Optimization Strategies

Take a look at how your content can be enhanced using voice search optimization strategies.
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November 8, 2023

Augmented Reality Marketing: Engaging a Virtual World

Explore the ways copywriting can be used in augmented reality marketing to reach a wider audience.
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November 3, 2023

Paving the Way to A Greener World with Green Marketing

Discover how green marketing is revolutionizing the business landscape, promoting sustainable practices for a greener world. Learn about effective strategies and innovative solutions driving environmental consciousness in today's market.
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November 1, 2023

Top Trends in Copywriting for 2023

We take a closer look at some of the major trends in copywriting and how they can be implemented to make your content better.
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October 31, 2023

Local SEO Strategies for Small Businesses

Explore some of the main local SEO strategies that smaller businesses can use to succeed in a digital world.
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October 30, 2023

What Is the Content Cluster Strategy?

The content cluster strategy is a modern approach to organizing and optimizing website content for better search engine visibility. It involves creating a comprehensive network of interconnected content, with a pillar page at its core, to enhance relevance and authority on specific topics and improve overall search rankings.
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October 26, 2023

Brick-and-Mortar vs. E-Commerce: Finding Balance for Your Business

Uncover the ways your business can find its balance between e-commerce and in-store trading.
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October 23, 2023

Cross-Promotion Marketing Success Stories

We explore the meaning of cross-promotion marketing and how it can be used as a tool to boost sales and create a larger target audience.
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October 20, 2023

The Impact of Chatbots in Customer Service and Marketing

Discover the transformative impact of chatbots in customer service and marketing. Explore how these intelligent tools enhance user engagement, streamline interactions, and drive business growth. Learn more about the benefits and strategies to leverage chatbots effectively.
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October 17, 2023

Understanding Content Repurposing and Its Benefits

Discover the power of content repurposing and its remarkable benefits. Learn how to effectively breathe new life into your existing content strategy for increased visibility and engagement.
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October 9, 2023

Maximizing ROI with Pay-Per-Click Advertising

Learn how to boost your return on investment (ROI) through effective Pay-Per-Click (PPC) advertising strategies. Discover expert tips and techniques to optimize your campaigns and achieve maximum results in our latest blog.
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October 6, 2023

Guerrilla Marketing in the Digital Age: Creative Low-Cost Strategies

Explore the evolution of guerrilla marketing in the digital age and discover creative, cost-effective strategies to make your brand stand out. Learn from famous guerrilla marketing case studies for insights into achieving and measuring success.
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October 5, 2023

Harnessing the Power of User-Generated Content

Unlock the potential of User-Generated Content (UGC) for your brand with our comprehensive guide. Learn how to harness the authenticity and engagement of UGC effectively. Explore strategies to leverage UGC in marketing, build trust, and create a thriving online community.
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October 4, 2023

Blockchain in Digital Advertising: Transparency and Fraud Prevention

Discover how blockchain technology is transforming digital advertising, bringing transparency, accountability, and fraud prevention to the industry. Explore the potential of Basic Attention Token (BAT) and AdChain, two blockchain-based solutions reshaping user engagement and ensuring legitimate advertising placements.
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September 29, 2023

Building a Strong Brand Identity: Strategies and Examples

Explore how brand identity can elevate your business and the different strategies you can use to build a stronger brand identity.
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September 27, 2023

The Psychology of Color in Branding and Marketing

Take a look at how color plays a vital role in marketing campaigns and how your brand can be elevated through the use of specific colors.
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September 26, 2023

Staying Ahead: SEO Best Practices 2023

We explore some of the SEO best practices for 2023 to create compelling copy that ranks higher on search engines.
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September 25, 2023

Relevant Blog Topics to Write About Regardless of Your Niche

Discover a treasure trove of blog topics that will captivate your audience, no matter your niche! Dive into our comprehensive guide to find compelling topics that boost engagement and drive traffic to your website. Whether you're a fashionista, tech guru, or foodie, these ideas will help you stand out in search results and reach a wider audience. Explore the limitless possibilities of content creation with our expert advice.
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September 21, 2023

The Crucial Role of Data in Copywriting

Discover how data-driven copywriting transforms your content strategy. Learn how to harness demographic, behavioral, and psychographic data for tailored messages that boost credibility and engagement.
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September 20, 2023

FAQ When Entering the Copywriting Industry

We take a look at some of the frequently asked questions when deciding to enter the copywriting industry.
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September 15, 2023

How Copywriters Elevate SAAS Value Propositions

Elevate the value propositions of SaaS companies with copywriting that goes beyond marketing to connect with customers.
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September 14, 2023

Mythbusting in the Copywriting Industry

Discover the latest insights on mythbusting in the copywriting industry. Explore common misconceptions, debunked myths, and the real secrets behind effective copywriting. Dive into this informative blog today!
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September 13, 2023

Pro Tips and Strategies for Writing Landing Page Copy

Learn about strategies that could boost your website thanks to carefully crafted copy on your landing page. We also share other tips on how to boost your landing page.
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September 12, 2023

Resources to Generate Ideas and Expand Your Craft

Discover valuable resources to boost your creativity and enhance your craft. Explore the power of reading widely and utilizing craft-specific guides. Harness the inspiration of online communities, from social media platforms like Instagram and Twitter to niche subreddits and forums. Unlock your creative potential and take your skills to new heights with these essential tools.
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September 11, 2023

The Do’s and Don’ts of Product and Brand Naming

Discover the essential do's and don'ts of product and brand naming in our comprehensive guide. Learn how to create memorable, SEO-friendly names that resonate with your target audience and avoid common pitfalls. Elevate your brand with expert naming strategies!
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September 8, 2023

Overcoming Creative Hurdles: Writer's Block, Imposter Syndrome, Procrastination, and Distractions

Discover effective strategies to conquer writer's block, imposter syndrome, procrastination, and distractions. Unleash your creative potential with practical tips in our latest blog.
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September 7, 2023

Crafting Memorable Taglines: What Works and What Doesn't

Crafting effective taglines - learn what works and what doesn't. Explore iconic taglines, the power of emotions, and how our strategy at TMG can elevate your brand.
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September 6, 2023

Find Your Niche: Copywriting that Fits Your Brand

Explore your needs and find the types of copywriting companies most suited to your brand.
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September 4, 2023

Writing Compelling SEO Content for Cybersecurity or Cloud Computing Companies

A look into how to write compelling copy for cybersecurity or cloud computing companies.
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September 1, 2023

Investments to Make for Your Copywriting to Thrive

A look into some of the investments you can make in tools to create compelling copy that attracts a global audience.
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August 31, 2023

Elevating Local Industries Through Copywriting

Explore how strategic copywriting can uplift local industries and markets globally. Learn how authenticity, cultural sensitivity, and brand storytelling contribute to economic growth and cross-cultural dialogue.
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August 28, 2023

Writing Compelling Software User Manuals for a Global User

Explore the best practices when it comes to creating a user manual catered to a global audience.
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August 24, 2023

From Print to Digital Copywriting

Explore the evolution of copywriting from print to digital in this insightful blog post. Discover how digital platforms transformed the way we engage with content, from shorter attention spans to the power of SEO and interactivity.
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August 22, 2023

The Power of Emotions in Copywriting

Discover the art of ethical emotion-driven copywriting in our latest blog. Explore how authenticity, alignment with brand values, and providing genuine value are key to forging lasting connections through the spectrum of human emotions. Learn to evoke emotions responsibly and create content that resonates, fostering trust and engagement with your audience.
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August 16, 2023

Building Strong Client-Copywriter Communication

Build a strong client-copywriter relationship for compelling copy! Learn how effective communication, sharing visions, understanding audiences, and more contribute to crafting impactful content that resonates.
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August 9, 2023

Mastering the Art of Tech Blogging: Strategies for Engaging Content Creation

Unlock the secrets to crafting engaging tech blog content that resonates with readers and search engines alike. Learn strategies for thorough research, clear structuring, writing for readability, integrating visual elements, and optimizing for SEO. Elevate your tech blogging game with this comprehensive guide to captivating content creation.
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August 2, 2023

The Power of Persuasion: Strategies for Tech Product Launches

Learn the art of persuasive copywriting for tech product launches in our latest blog. Explore attention-grabbing headlines, storytelling techniques, and creating urgency to drive conversions. Master the strategies behind successful tech launches and watch your product soar in the competitive market.
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July 26, 2023

Creating Impactful Website Copy for Tech Brands

Optimize your international tech brand's website with impactful content. Learn valuable tips for content optimization, keyword usage, clear messaging, compelling CTAs, and user-friendly navigation. Reach a global audience and boost engagement with mobile-friendly strategies. Drive higher conversions and build a powerful online presence.
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July 12, 2023

Unlocking the Global Market: Transcreating Copy for International Tech Campaigns

Unlock the global market with transcreated copy for international tech campaigns. Learn about the process, the importance of cultural adaptation, language localization, and maintaining brand consistency. Discover how tailoring messaging for specific regions captures audience attention and drives engagement.
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July 5, 2023

Beyond Buzzwords: How to Write Copy that Communicates

Learn the art of writing copy that effectively communicates tech innovation without relying on buzzwords. Discover how to highlight tangible benefits, unique features, and problem-solving capabilities. Enhance your understanding of your target audience, address their pain points, and optimize your copy for search engines.
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June 27, 2023

What Makes Effective Web Copy: A Breakdown of Key Elements

Discover the secrets of effective web copy and elevate your online performance. Dive into our blog to learn about the key elements that make up successful web copy, including structure, tone, and calls to action. Craft compelling content that engages your audience and improves your search engine rankings. Unlock the power of captivating web copy today.
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June 20, 2023

Tech Jargon Demystified: Copy That's Accessible to a Global Audience

Master the art of writing accessible copy for a global audience. Learn how to simplify complex concepts, avoid excessive jargon, and create compelling content that resonates with diverse readers across the globe.
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June 15, 2023

A Deep Dive into Writing Effective Meta Descriptions

Learn how to boost your website's visibility with effective SEO strategies. Engage and connect with your audience through impactful social media campaigns. Drive traffic, increase conversions, and grow your online presence today.
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June 14, 2023

The Art and Science of Writing a Killer Headline: A Comprehensive Guide

Learn how to unleash the power of curiosity and emotion, utilize psychology principles, and employ effective headline structures. Discover strategies for customizing headlines for different platforms, optimizing for search engines, and adapting for email subject lines. Explore the importance of A/B testing and data-driven insights to refine your headlines over time. Avoid common pitfalls like clickbait and misleading tactics while staying ahead of emerging trends and understanding the impact of AI on headline generation. Enhance your content marketing with compelling headlines that make an impact.
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June 8, 2023

Break the Mold: Copy that Stands Out in a Crowded Market

Break the Mold: Discover captivating copy that sets your brand apart in a saturated market. Our unique and innovative approach to crafting compelling content guarantees your message will stand out and resonate with your target audience. Elevate your online presence with our unrivaled copywriting services today."
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June 6, 2023

Captivating Social Media Copy: Strategies for Attention and Engagement

Learn the secrets of creating effective social media copy that captures attention and drives engagement. This guide offers proven strategies to tailor your content, infuse it with personality, and connect with your target audience. Gain valuable insights and tips to elevate your social media presence and achieve meaningful results.
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June 2, 2023

From Headlines to Calls-to-Action: The Anatomy of Effective Copywriting

Master the art of effective copywriting with our comprehensive guide. Explore headlines, compelling copy, CTAs, and more to captivate your audience and drive conversions.
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May 30, 2023

An In-Depth Look at the Copywriting Formula

This comprehensive guide explores proven strategies and techniques to craft compelling content that captivates your audience. From understanding customer psychology to structuring persuasive messages, enhance your copywriting skills and boost your online presence. Don't miss out on this invaluable resource for marketers, entrepreneurs, and content creators.
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May 26, 2023

Beyond Words: The Power of Design in Copywriting

Discover the transformative impact of design in copywriting. Explore how attention-grabbing graphics, compelling images, and well-designed layouts can enhance engagement and create an emotional connection with your audience. Harness the power of design to amplify the persuasive impact of your written content and captivate readers. Read more to unlock the secrets of successful copywriting design.
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May 24, 2023

The Copywriting Evolution: A Historical Perspective 

From early print ads to modern social media campaigns, witness how this craft has adapted to changing technologies and consumer preferences. Discover the power of persuasive language, storytelling, and emotional connections in captivating audiences. Uncover the secrets of compelling copy that grabs attention and spurs action. Join us on this journey through history as we unravel the strategies and techniques employed by copywriters to thrive in an ever-changing marketing landscape. Gain insights into the impact of new technologies and platforms on the art of persuasive messaging.
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May 22, 2023

The A-Z of Copywriting Frameworks for Success

Explore the comprehensive A-Z of Copywriting Frameworks and take your writing prowess to the next level. Our blog post delves into effective strategies, proven techniques, and insider tips for copywriting success. From attention-grabbing headlines to persuasive calls-to-action, we've got you covered. Discover how to engage your audience and optimize your copy for maximum impact. Dive into the ultimate guide today!
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May 19, 2023

Breaking Down B2B Copywriting: How to Write for Businesses

Don't miss out on the opportunity to drive conversions and build lasting relationships with businesses through strategic and compelling B2B copy. Discover effective strategies to engage business audiences. From understanding your target market to crafting concise messaging, this guide offers valuable insights, tips, and examples for writing high-quality copy that resonates with B2B decision-makers. Enhance your marketing tactics, boost website traffic, and position your brand as a trusted resource in the competitive B2B landscape.
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May 17, 2023

Techniques for Crafting SEO-Friendly Content in 2023

Learn how to write compelling copy for video content and increase engagement with our latest blog post. Our guide covers everything from creating attention-grabbing headlines to crafting effective call-to-actions. Discover the best practices for copywriting in video and elevate your content today.
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May 15, 2023

The Art of Writing for Different Industries: Tips and Tricks

Master the art of writing for different industries and adapt your voice to resonate with every audience. Explore tips and tricks for adjusting your writing style for healthcare, tech, finance, and more. Learn how to address industry pain points, establish a consistent brand voice, and offer relevant solutions.
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May 12, 2023

Creating Engaging Copy for Video Content

Learn how to write compelling copy for video content and increase engagement with our latest blog post. Our guide covers everything from creating attention-grabbing headlines to crafting effective call-to-actions. Discover the best practices for copywriting in video and elevate your content today.
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May 10, 2023

Developing Effective Content Marketing Strategies that Incorporate Copywriting

Master effective content marketing strategies that incorporate copywriting, SEO best practices, and a deep understanding of your audience. By mapping out the customer journey and creating personalized content for each stage, you can drive business outcomes such as lead generation, customer acquisition, and retention.
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May 8, 2023

How to Integrate AI & Machine Learning into Your Copywriting Workflow

Looking to improve your copywriting workflow? Discover how AI and machine learning can help. Our latest blog post explores the ways in which these powerful tools are transforming copywriting, from data analysis to content generation. Learn how to integrate AI into your workflow and take your copywriting to the next level.
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May 5, 2023

The Ethics of Copywriting: Balancing Persuasion and Authenticity

What is ethical copywriting and how can copywriters create compelling and authentic copy that is truthful and persuasive?
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May 4, 2023

The Future of Copywriting: Emerging Trends and Tech to Watch

What are the trends and emerging technologies that could shape the future of copywriting? We dive into the tools and trends that make quality copy.
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May 2, 2023

How to Measure the ROI of Copywriting Efforts and Optimize Performance

We teach you how to measure the ROI of your copywriting efforts and optimize for performance with our comprehensive guide. Learn strategies for setting goals, using analytics, implementing SEO, creating quality content, and regularly testing and optimizing your copywriting to improve performance and achieve your business goals.
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April 28, 2023

How the Psychology of Human Behavior Affects Copywriting

Discover how the psychology of human behavior influences copywriting and impacts the effectiveness of your content. Learn tips and strategies for using psychology in your copywriting to connect with your audience and drive engagement.
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April 26, 2023

Challenges and Opportunities: Writing for Global Audiences

Learn about the challenges and opportunities of writing for global audiences with our latest article. Discover how to navigate language barriers, cultural nuances, technical issues, and time zone differences to create compelling copy that resonates with your target audience. Read on to find tips and strategies for reaching a multilingual audience and producing high-quality content that stands out in the global marketplace.
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April 25, 2023

Navigating Cultural Differences in Copywriting

How do you create content that appeals to your audience, especially if you have a global audience? We explore how to navigate cultural differences so that you’re still able to create content that is relevant and engaging.
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April 21, 2023

Writing Copy that Resonates with Different Personality Types

Can understanding different personality types help you create more compelling copy?
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April 20, 2023

From Mind to Market: Consumer Psychology in Copywriting

Copywriting is crucial to any marketing strategy and it’s equally important to understand the behavior driving customers. We look at the significance of consumer psychology in creating compelling copy.
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April 17, 2023

Empathy and Copywriting: How to Incorporate It Into Your Messaging

How does empathy affect the way we create copy and how do we show our target audience that we care about their issues and connect with them in ways that are meaningful?
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April 14, 2023

Mastering the Art of Persuasive Storytelling in Copywriting

Copywriting and storytelling go hand-in-hand because both have the power to make people take action, but how does a copywriter create compelling and persuasive content
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April 12, 2023

Using Neuromarketing to Enhance Copywriting

Neuromarketing combines science and marketing to understand consumer behavior and preferences. In copywriting, neuromarketing is used to create effective and persuasive content for target audiences on a subconscious level. This article explores the science of neuromarketing and its practical applications in copywriting.
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April 11, 2023

Advanced Techniques for Engaging Long-Form Content

Discover the techniques that make long-form content engaging as well as how you can create meaningful content that connects with your target audience.
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April 6, 2023

5 of the Best Tools for Copywriting to Help Your Business

With the right tools, your digital marketing strategy can propel you to the next level. Explore 5 of the best copywriting tools your business can use to do just that.
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April 5, 2023

Alternative Services that TMG Global Offers

Explore the many services that the copywriting agency TMG Global offers in addition to high-quality copy from a remote, talented, and diverse team.
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April 3, 2023

Tips to Improve Morale and Motivation in Your Business

Explore some of the ways that you can boost your company’s productivity and maintain your team’s morale even while working remotely.
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March 31, 2023

Copywriter Insights: Being a Customer in the Industry

Explore the ways that a copywriter advises clients to approach the world of copywriting so they can connect with their target audience.
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March 30, 2023

Everything We Learned Working Through the Pandemic

The ways in which working and marketing needs changed during the pandemic, how we adapted, what we learned, and how we’re moving forward.
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March 29, 2023

A Delve Into Website Auditing

Optimizing your website is almost futile if you don’t track its performance beforehand in order to determine how to optimize it. We take a look at the importance of website auditing.
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March 27, 2023

ChatGPT-4: Search Engines Versus AI Chatbots

The differences between search engines and AI chatbots like ChatGPT, and how these tools can be used by copywriters.
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March 24, 2023

The War of Words Part 2

This is a follow-up to the War of Words that put the TMG Global team's skills to the test as compared to the copy that ChatGPT can create.
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March 23, 2023

Unexpected Copywriting Benefits: Increased Sales, Productivity, and More

Explore some of the unexpected benefits that your company will get from hiring a copywriter. Content marketing is only a fraction of how copywriting can boost sales.
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March 22, 2023

English Marketing from Professionals Who Care

Discover how English copywriters can provide valuable insight into a company’s marketing strategy if they are trying to expand their reach globally.
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March 20, 2023

The Benefits of Having a Copywriter on Your Team

Explore the many tasks that copywriters are capable of and how these tasks can boost your team or company’s productivity.
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